The Truth Behind 'Natural' Beauty Labels in the UK
Walking down the beauty aisle, you’ll see terms like 'natural,' 'organic,' and 'clean' plastered on nearly every bottle. But how many of these products are truly natural? At BloomNatu’s Académie Beauté Naturelle Maison, we believe in full transparency — because your skin deserves more than marketing lies.
In this article, we’ll ask seven critical questions to help you determine whether your skincare routine is genuinely natural. Spoiler: if it’s not answering 'yes' to all seven, it might be time for a change.
1. Are the Ingredients Sourced Organically?
Just because an ingredient is plant-based doesn’t mean it’s safe. Conventionally grown botanicals can be sprayed with pesticides. Look for certified organic sources — like the chamomile and calendula in BloomNatu products, grown without synthetic chemicals.
Tip: Check for Soil Association or COSMOS certification on UK products.
2. Is the Formula Free from Synthetic Fragrances?
'Fragrance' on a label can hide up to 3,000 undisclosed chemicals. True natural skincare uses only essential oils or natural aromatic extracts. BloomNatu never uses synthetic perfumes — only pure lavender, rose, or citrus oils for scent.
3. Are There Any Hidden Toxins Like Parabens or SLS?
Parabens, sodium lauryl sulfate (SLS), and phthalates are common in 'natural-looking' products. These disrupt hormones and irritate skin. Always scan the ingredient list for these red flags.
BloomNatu products are rigorously tested to be 100% free from these and other harmful additives.
4. Is the Packaging Sustainable?
Natural beauty shouldn’t harm the planet. Glass bottles, recyclable labels, and plastic-free shipping are signs of a brand that cares. BloomNatu uses amber glass and FSC-certified paper, shipped in compostable mailers.
5. Is the Product Handcrafted in Small Batches?
Mass production often requires preservatives and stabilizers. Small-batch crafting ensures freshness and purity. At BloomNatu, every product is hand-blended in Devon, allowing full control over quality and ingredients.
6. Does the Brand Disclose All Ingredients?
Full ingredient transparency is non-negotiable. Avoid brands that use vague terms like 'natural extracts' without specifying which plants. BloomNatu lists every ingredient, in plain English, on every label and website.
7. Is There Real Science Behind the Claims?
Natural doesn’t mean unscientific. Look for brands that combine traditional wisdom with modern research. BloomNatu collaborates with UK dermatologists and herbalists to ensure every formula is both safe and effective.
Why BloomNatu Stands Out in the Natural Beauty Space
In a market full of greenwashing, BloomNatu is different. We’re not just 'natural' — we’re honest, traceable, and committed to your long-term skin health. Our Académie Beauté Naturelle Maison offers free ingredient masterclasses, so you can learn exactly what goes on your skin.
Because when you know better, you can choose better. And your skin will thank you.